Your products at the top of Google.
Reach customers where they shop – with Google Merchant Center!
As a certified Shopify agency, we connect your shop with the Google Merchant Center – so that your products are visible in Google searches, the shopping tab, and more.
More reach, better visibility, more sales.

What is Google Merchant Center? – And why do you need it?
The Google Merchant Center is the control center for your product data
– and your entry into the world of Google Shopping.
If you want to present products on Google, you need the Merchant Center. This is where your product data from Shopify is uploaded, structured, and made available to the various Google platforms:
· Google Shopping
· Google Search (organic & paid)
· YouTube & Gmail Ads
Free listings in the Shopping tab

The goal:
Display your products where potential customers are actively searching for them. Whether with paid advertising or free placement.
Important:
Without a correctly configured Google Merchant Center, you cannot run Shopping Ads
– and you won’t be listed in the free product listings either.
Why this is a game changer for Shopify merchants:
- Your products appear visible directly in the search results
- You reach new customers without additional advertising budget
- You get valuable performance data about your articles
How we integrate your Shopify with Google Merchant Center
Integrating your Shopify store with Merchant Center is technically complex—but crucial to your success.
We take care of the complete setup and optimization for you - step by step:
-
1. Account creation & verification
We create your Merchant Center, link it to your domain, Google accounts, and set up basic settings (shipping, taxes, legal).
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2. Shopify connection
We use the official Google & YouTube app in Shopify or work with individual feed solutions – depending on the shop size and requirements.
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3. Set up & configure feed
Your product data will be transferred automatically. We ensure:
- clean product titles & descriptions
- high-quality images
- correct GTINs / MPNs
- Variant handling (colors, sizes)
- Categorization according to Google Taxonomy
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4. Optimize data quality
Google rigorously rejects faulty products. We fix typical errors such as:
- missing shipping data
- faulty images
- inadmissible content
- incorrect prices
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5. Regular sync & monitoring
We ensure automatic feed updates, daily monitoring for errors, and keep an eye on your listings.
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6. Optional: Start Google Shopping Ads
If you wish, we can set up campaigns directly based on the feed – fully managed or together with you.

Our services – everything from a single source
We know: Google Merchant Center sounds like a lot of technology at first. But that's exactly what we do. As a specialized Shopify agency, we take care of everything – from A to Z.
Our services at a glance:
- Setting up your Google Merchant Center
- Linking with Shopify
- Optimizing your product data
- Troubleshooting & Quality Check
- Integration with Google Ads & free listings
- Setting up shipping & taxes (legally compliant)
- Creation & maintenance of custom feeds
- Optional: Management of your Google Shopping Ads
Result: Your products are always up-to-date, correctly listed and optimally visible for Google.
Benefits for you as a Shopify merchant
Getting started with Google Merchant Center is worthwhile – whether you’re just starting out or already scaling.
These benefits await you:
-
More visibility, even without ads
Free listings in the Google Shopping tab are a real insider tip – many retailers don’t even know about them yet.
-
Your products directly in Google search
Product images, prices & availability are displayed directly – without users having to visit your website.
-
Less effort, more automation
Once set up, your product data feed runs automatically in the background – updates included.
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Trust through reviews & seller information
Integrate Google Reviews, shipping details & return policies – this increases conversion.
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Scalable for growth
A well-maintained Merchant Center is the perfect basis for scalable campaigns with Google Ads & Performance Max.
Google Merchant Center vs. Google Ads – What’s the difference?

Two Google tools, two different tasks – but they work together perfectly:
GMC: The Merchant Center is your product data hub. This is where all the information from your store ends up: titles, images, prices, availability, etc. This data is reviewed by Google, structured, and prepared for display in Google Shopping – for both paid and free product listings.

Google Ads: With Google Ads, you control when, where, and how your products are advertised. There, you create campaigns (e.g., Shopping Ads or Performance Max), set your budget, and receive detailed reports on clicks, conversions, and more.
Interaction: Without Merchant Center there are no shopping ads.
The Merchant Center provides the data – Google Ads decides what happens with this data.
Or in short: The Merchant Center delivers the products – Google Ads brings them to the right people.
FAQ: Frequently asked questions about Google Merchant Center & Shopify
Do I need a Google Merchant Center if I only want to run Google Ads?
Does Google Merchant Center cost anything?
What are the most common mistakes when setting up the Merchant Center?
How often is my product data updated?
What happens if my products are rejected in the Merchant Center?
Can I manage multiple shops or countries through one Merchant Center?
How long does it take to set up Merchant Center with Shopify?
What are free listings – and how do I get them?
Can I set up the Google Merchant Center myself?
What happens after the setup – do you continue to provide ongoing support?
Ready for more visibility, more clicks and more sales?
We handle the entire Merchant Center setup for you – including Shopify integration and data feed optimization. So you're visible where customers are looking!