Case Study
Our Solution for a Simplified B2B Ordering Process Without Checkout
In the B2B sector, fast and straightforward orders are crucial for success. A retailer faced the challenge of offering his business customers an easier way to place orders without having to go through the classic checkout process.
He opted for a customized solution with us that revolutionized the ordering process and increased efficiency throughout his entire business operation.
Learn how we successfully implemented his idea.
The Challenge: B2B Ordering Without a Cumbersome Checkout Process
A B2B retailer faced the challenge of wanting to offer its business customers a fast and uncomplicated ordering process.
Previous orders were placed via submitted order forms, and this system needed to be replaced without requiring the customer to add each individual product to the shopping cart. For recurring orders, the previous process was unnecessarily complicated.
The retailer therefore wanted to develop a solution that would enable its business customers to place orders quickly, without having to go through the traditional checkout process.
The Solution: A Separate Ordering Portal Without a Checkout Process
The solution we developed was a separate order page, integrated directly into the customer account. On this page, business customers could see the products they regularly order, at net prices (excluding VAT).
The highlight: The classic checkout process was completely eliminated. Instead, customers could simply click on "Order now" and their order was recorded directly in the shop system.
Subsequently, invoicing was done automatically via the Sevdesk integration, which significantly simplified the entire ordering process for B2B customers.
The result: Simple ordering process and high efficiency
The introduction of the B2B ordering portal brought remarkable results:
- Simplified ordering process: Key accounts could now place orders without the cumbersome checkout process, which increased their satisfaction.
- Time savings: The reduced effort led to noticeable time savings for both customers and the company.
- Improved User Experience (UX): The simple handling of the order page enhanced the overall B2B purchasing experience.
- Automation: Automatic order and invoice processing increased efficiency and reduced sources of manual errors.
The Next Step: Further Automations for the B2B Sector
However, the introduction of the simplified ordering process is only the beginning. The solutions for automating ordering processes, invoicing, and customer management offer numerous other opportunities for increasing efficiency in the future.
With individual adaptations, even more potential in the B2B sector can be exploited to further improve the purchasing experience and increase operational efficiency.
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